Improve clarity around Vendor progress and Rank Rewards
TLDR: Improving clarity around vendor progress and Rank Rewards could improve player engagement and playtime.
As with any looter shooter, a large part of Destiny 2 is ‘the grind.’ This revolves around repeating activities many times to gradually gather resources and rewards. In Destiny 2, for newer players especially, this is done by increasing your rank with vendors and getting increasingly beneficial rewards with each major level increase.
On screens player frequently see and interact with, there is an opportunity to better communicate their vendor progress and rank rewards.
Current Vendor Ranking Pop Up on Activity Launch screen
Screen could provide more obvious vendor rank level details (i.e. level 9 of 16) in addition to on-brand/lore-centric rank labels (i.e. MYTHIC III):
Giving more context around their current vendor rank relative to a rank reset:
And, finally, giving better incentive to the player to continue ranking up a vendor but better highlighting the next vendor rank reward:
A final comparison between the two information boxes, current and proposed:
Here is what these changes would look like on an improved Vendor Ranking pop-up appearing on an Activity screen:
Finally, this approach to improved Vendor Rank details could standardized across other relevant screens, such as the Vendor screen:
“People’s interest is in the product, not in its authorship.”